Avista Capital Partners-backed Arcadia Consumer Healthcare, a consumer healthcare company, completed the acquisition of NATURELO, a brand of vitamins, minerals, and supplements. Financial terms were not disclosed. "Arcadia's acquisition of NATURELO adds valuable scale, product diversity and increased online exposure within a rapidly accelerating VMS market. Arcadia is well positioned for continued success, working with exciting brands in the consumer healthcare sector to drive significant growth through a commitment to quality and innovation," Rob Girardi, Avista Partner.