Announced
Completed
Financials
Sources
Tags
traction aid
Domestic
winter aid
Majority
Canada
Acquisition
Clothing and Accessories
Completed
Friendly
Private
Single Bidder
Private Equity
Synopsis
SureWerx, a manufacturer of safety products, tools and equipment, completed the acquisition of Geroline, a provider of winter traction aids. Financial terms were not disclosed. "Adding K1 to our growing world-class portfolio of SureWerx brands continues to propel us towards our goal of becoming the global leader in safety and productivity. As the dominant mid-sole brand, K1 is highly complementary to our Due North portfolio, which enjoys a leadership position in full-coverage ice cleats. Combined, SureWerx now offers the best one-two punch in the slip protection market, bolstered by the fact that K1 is the most demanded ice traction brand by distributors and end users alike," Chris Baby, SureWerx CEO.
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