Announced
Completed
Financials
Tags
media company
Cross Border
Acquisition
Single Bidder
Completed
Private Equity
United States
Majority
Media Agencies
Private
Friendly
Synopsis
PC Capital and Altum Capital-backed Cattri, an out-of-home technology company based in Mexico City, completed the acquisition of Lightbox OOH Video Network, a digital out-of-home media company. Financial terms were not disclosed. "We set out to find a partner who shared our optimism about the future of the digital out-of-home industry. At Lightbox we believe that digital out-of-home will be among the fastest growing advertising platforms over the next decade. While technology has disrupted every other traditional media form, OOH is in a unique position whereby advertising technology advancements only make us better. Technology like Cattri's will level the playing field for us, and provides the tools and data to compete with digital and broadcast," Greg Glenday, Lightbox CEO.
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