Announced

IPSY to acquire BoxyCharm for $500m.

Synopsis

IPSY, a provider of beauty sampling service, agreed to acquire BoxyCharm, a full-size beauty product subscriptions provider, for $500m. "We are thrilled to add BoxyCharm to BFAI, complementing the IPSY offering and strengthening our position in the personalized beauty ecosystem. Both brands share a commitment to celebrating diversity and enabling inclusion through beauty, which our world needs more than ever today. Joe has built an amazing business and an avid community of beauty enthusiasts. BoxyCharm has always pushed us to be better and now that we’re under one roof, we’re looking forward to growing and innovating together,” Marcelo Camberos, IPSY Co-Founder and CEO.

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