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Announced

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Highlander Partners-backed Benestar Brands completed the acquisition of Pretzilla.

Synopsis

Highlander Partners-backed Benestar Brands, a holding company for a diverse range of snack products, completed the acquisition of Pretzilla, a baked goods provider. Financial terms were not disclosed. "Pretzilla is a uniquely positioned brand. It is already a beloved household name with great awareness, yet it has hardly scratched the surface of its market opportunity. With Benestar's retail relationships and penchant for product innovation, we think there is an incredible opportunity to take Pretzilla to the next level. We know the pretzel category well and are amazed by the strides Brian Miller and his team have made to develop and produce products with such a high level of consistent quality. We are thrilled to welcome Pretzilla to the Benestar family and look forward to continued growth, through both driving new snack innovations and accelerating existing products," Carl E. Lee, Benestar Brands CEO.

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