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Synopsis
Eventbrite, a global self-service ticketing and experience technology platform, completed the acquisition of ToneDen, a self-service social-marketing platform. Financial terms were not disclosed. "Building audiences and engaging ticket buyers is critical to all creators’ successes, and Eventbrite believes that creators will rely on solutions that address these needs more than ever once it’s safe for in-person events to resume. In fact, 80% of Eventbrite creators surveyed identified marketing as a top need for their business. Embedding ToneDen’s offerings strengthens Eventbrite’s ability to drive consumer demand for its creators’ events and moves the company closer to providing a comprehensive suite of tools to help creators connect with new and existing audiences and sell more tickets to their experiences," Eventbrite.
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