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New Deal


Announced

Mars to acquire KIND North America.

Synopsis

Mars, an American multinational manufacturer of confectionery, pet food, and other food products, agreed to acquire KIND North America, a division of KIND, a healthy snacking provider. Financial terms were not disclosed. "When we began this partnership, I said it was one built on mutual admiration and a shared vision for growth. After three years, you can see the impact, as together we have grown the healthy snacking category and brought KIND and the KIND Promise to 35 countries and into new categories. We’re delighted to continue to build on this success and welcome KIND North America into the Mars Family of Companies," Grant F. Reid, Mars CEO.

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