Announced
Synopsis
VALSOIA, plant-based foods and healthy eating company, agreed to acquire Loriana Piadine, a Piadine manufacturer, from Deco Industries, a food producer, for $15m. "Valsoia further enhances the Italian food tradition with Loriana Piadina after bringing back to Italy the “Santa Rosa jams” and after the acquisition of the sweetener Diete.Tic. Valsoia, in this way, adds to its portfolio a Brand with Premium positioning, second value player in the Piadine market. Loriana still has important growth opportunities in Italy and abroad in a dynamic market segment, which brings positive values linked to the goodness, versatility and tradition of the product,” Lorenzo Sassoli de Bianchi, Valsoia President.
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