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New Deal


Announced

Keywords Studios to acquire g-Net Media for $32m.

Financials

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Transaction Value£23m
Consideration TypeCash, Contingent Deferred Consideration, Ordinary Shares
Capital Owned-
Capital Bid For100%
EV/Sales2x
EV/EBITDA14.5x
Share Price Premium-
One Off Charge-

Tags

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marketing services

Majority

Single Bidder

Private

United States

Friendly

Pending

Cross Border

Acquisition

Customer Relationship Management

Synopsis

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Keywords Studios, the international technical and creative services provider to the global video games industry, agreed to acquire g-Net Media, a Los Angeles based provider of marketing services to the video games and entertainment industries, for $32m. "It's a great pleasure to welcome the gnet team into the Keywords family. This represents a significant milestone as we continue to build our Marketing service business to become the first truly global, video game specialised marketing services company," Andrew Day, Keywords Studios CEO.

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