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New Deal


Announced

Completed

Unilever completed the acquisition of SmartyPants Vitamins from North Castle Partners.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Medical Supplies

United States

minerals

Acquisition

Cross Border

Single Bidder

Private

vitamins

food supplements

Majority

Friendly

Private Equity

Completed

Synopsis

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Unilever, a supplier of Beauty & Personal Care, Home Care, and Foods & Refreshment products, completed the acquisition of SmartyPants Vitamins, a US-based Vitamin, Mineral & Supplement company, from North Castle Partners, a private equity firm. Financial terms were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions. “SmartyPants Vitamins complements Unilever’s portfolio of brands (Horlicks, OLLY, Equilibra and Liquid I.V) in the functional nutrition and supplement segment. We are excited to work with co-founders Courtney and Gordon and their team to grow their innovative and data driven business model,” Peter Ter Kulve, Unilever President of Health & Wellbeing.

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