Announced
Financials
Tags
Majority
Canada
media marketing
Domestic
Pending
Friendly
Single Bidder
verification services
ad campaign
Acquisition
media technology
Media Agencies
Private
Synopsis
Loblaw Companies, a Canadian food retailer, agreed to acquire technology assets of Torstar-backed Eyereturn Marketing, a media company. Financial terms were not disclosed. "This acquisition is an important milestone for us, adding immediate capability and credibility to our growing media business. These team members are some of the best and brightest in the ad technology space. Together, we'll take Loblaw Media to the next level, delivering outstanding campaigns with meaningful insights for our clients and promotions for our customers," Uwe Stueckmann, Loblaw Chief Customer Officer.
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