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New Deal


Announced

Loblaw to acquire technology assets of Torstar-backed Eyereturn Marketing.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

Canada

media marketing

Domestic

Pending

Friendly

Single Bidder

verification services

ad campaign

Acquisition

media technology

Media Agencies

Private

Synopsis

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Loblaw Companies, a Canadian food retailer, agreed to acquire technology assets of Torstar-backed Eyereturn Marketing, a media company. Financial terms were not disclosed. "This acquisition is an important milestone for us, adding immediate capability and credibility to our growing media business. These team members are some of the best and brightest in the ad technology space. Together, we'll take Loblaw Media to the next level, delivering outstanding campaigns with meaningful insights for our clients and promotions for our customers," Uwe Stueckmann, Loblaw Chief Customer Officer.

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