Helios, a private investment firm, agreed to acquire 35% stake in the Moroccan business of BIM, a company in the retail sector in Turkey, for $70m. “The BIM brand is established in the minds of Moroccan consumers and has become part of their everyday life. This has been further cemented during the Covid-19 crisis due to product availability thanks to BIM Morocco’s strong logistics capabilities and sourcing of more than 85% of products locally. Since 2009, BIM has consistently invested in the business in Morocco, with strong commitment to the country and with the vision to use it as a platform to expand into other African countries in the future," Zineb Abbad El Andaloussi, Helios Partner.