XLMedia, a global digital performance publisher, completed the acquisition of CBWG Sports, the sports gaming and sports betting business of CBWG for $25m. "It is great to have acquired such an attractive set of assets during an inflection point for the US Sports betting market. On some estimates, almost 60% of the US population is set to have legal access to Sports betting by the end of 2022 - this could include New York, where one of the key assets, EliteSportsNY.com, is focused," Stuart Simms, XLMedia CEO.