L'Oréal, a manufacturer of cosmetics, and LVMH, a French multinational luxury goods conglomerate, led a Series A financing round in Replika Software, a social-selling platform. Financial terms were not disclosed. “Social commerce is an exciting new form of e-commerce that enables consumers, influencers, experts, beauty or shop assistants to sell brands and products on social platforms through formats such as live shopping or livestreaming. Today, e-commerce already represents 25% of L’Oréal’s revenues. The rise of social commerce is a great opportunity for our brands to reinvent the consumer beauty experience worldwide. We are very excited to partner with Replika Software, a pioneer in the field, to create social commerce at scale. Our ambition is to crack this new channel and create a healthy and dynamic ecosystem of social sellers for the beauty category," Lubomira Rochet, L’Oréal CEO.