Announced
Financials
Sources
Tags
China
digital services
Friendly
Acquisition
Single Bidder
Majority
Private
Cross Border
Software
Pending
Synopsis
Ascential, the specialist information, data and analytics company, agreed to acquire Hangzhou Duozhun Data Technology, a digital services provider in China for $16m. The acquisition will allow Ascential to extend its offering in China, with the broadest available eCommerce analytics proposition for consumer product companies, while also providing the opportunity to cross-sell and enhance customer relationships with Ascential’s Yimian business.
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