Ascential to acquire Hangzhou Duozhun Data Technology for $16m.

Ascential, the specialist information, data and analytics company, agreed to acquire Hangzhou Duozhun Data Technology, a digital services provider in China for $16m. The acquisition will allow Ascential to extend its offering in China, with the broadest available eCommerce analytics proposition for consumer product companies, while also providing the opportunity to cross-sell and enhance customer relationships with Ascential’s Yimian business.