Announced
Completed
Financials
Sources
Tags
Food Products
Acquisition
Single Bidder
Majority
Friendly
cereals
granola
Private
United Kingdom
muesli
Cross Border
Completed
Synopsis
Ferrero, a global confectionery group, completed the acquisition of Eat Natural, a maker of high-quality cereal bars, toasted muesli and granola, for $48m. "We are very happy to be joining the Ferrero Group. Ferrero is a fabulous company and we are proud that they would like us to be part of their family. We have many shared ethics, and both have a vision to make healthier snacking available for everyone. Like us, they pride themselves on a commitment to ingredients, taste and storytelling. We can't wait to get started," Praveen Vijh, Eat Natural Co-Founder.
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