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New Deal


Announced

Completed

Ferrero completed the acquisition of Eat Natural for $48m.

Financials

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Transaction Value£35m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA11.66x
Share Price Premium-
One Off Charge-

Tags

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Food Products

Acquisition

Single Bidder

Majority

Friendly

cereals

granola

Private

United Kingdom

muesli

Cross Border

Completed

Synopsis

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Ferrero, a global confectionery group, completed the acquisition of Eat Natural, a maker of high-quality cereal bars, toasted muesli and granola, for $48m. "We are very happy to be joining the Ferrero Group. Ferrero is a fabulous company and we are proud that they would like us to be part of their family. We have many shared ethics, and both have a vision to make healthier snacking available for everyone. Like us, they pride themselves on a commitment to ingredients, taste and storytelling. We can't wait to get started," Praveen Vijh, Eat Natural Co-Founder.

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