LG, a South Korean multinational conglomerate corporation, completed the investment in Alphonso, a TV data and measurement company. Financial terms were not disclosed. "LG and Alphonso have a shared vision for advancing the smart TV ecosystem through innovative software and services oriented toward modern new consumer experiences on one end, and highly flexible, lucrative advertising, planning, and measurement offerings for brands, agencies, and broadcasters on the other," Ashish Chordia, Alphonso Founder and CEO.