Waterland-backed YIELDKIT management to acquire a majority stake in YIELDKIT.

Waterland-backed YIELDKIT Founder Oliver Krohne, CEO Daniel Neuhaus and tech entrepreneur Lars Hinrichs, offer to acquire a majority stake in YIELDKIT, a performance marketing specialist. Financial terms were not disclosed. “The advertising market is increasingly shifting from traditional media to internet and mobile applications. YIELDKIT quickly made a name for itself in this relatively young industry and has since been writing its success story for over a decade. Through our buy & build strategy, we will now drive further development and internationalisation so that we can convert technology leadership into market leadership," Carsten Rahlfs, Waterland Managing Partner.