Announced
Financials
Tags
marketing services
Customer Relationship Management
Friendly
United Kingdom
Acquisition
Private
Single Bidder
Majority
Pending
Disposal
Domestic
Synopsis
HH Global, global marketing execution partner, agreed to acquire the Marketing Services unit of GB Group, the identity data intelligence specialist. Financial terms were not disclosed. "We are pleased to have found a very capable new owner for our Marketing Services team and customers. HH Interactive has the capability to provide a rich set of marketing-related services and can respond more completely to the increasing needs of our marketing services customers," Chris Clark, GBG CEO.
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