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New Deal


Announced

Completed

Porch Group completed the acquisition of V12.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Digital Services

Private

marketing services

Completed

Single Bidder

Domestic

United States

Majority

Acquisition

Friendly

Synopsis

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Porch Group, a vertical software company, completed the acquisition of V12, a provider of purchase intent insight and marketing services. "With this acquisition, V12 immediately becomes the anchor in our strategy to attack the highly-attractive mover marketing opportunity. Together, we expect to provide unique and compelling products to brands leveraging the proprietary data both companies possess. With the strong SaaS and data products and leadership team from V12, we believe we are best positioned to win in mover marketing. We look forward to growing this business rapidly and are tremendously excited about the future together," Matt Ehrlichman, Porch Founder, Chairman and CEO.

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