Announced
Completed
Financials
Sources
Tags
Digital Services
Private
marketing services
Completed
Single Bidder
Domestic
United States
Majority
Acquisition
Friendly
Synopsis
Porch Group, a vertical software company, completed the acquisition of V12, a provider of purchase intent insight and marketing services. "With this acquisition, V12 immediately becomes the anchor in our strategy to attack the highly-attractive mover marketing opportunity. Together, we expect to provide unique and compelling products to brands leveraging the proprietary data both companies possess. With the strong SaaS and data products and leadership team from V12, we believe we are best positioned to win in mover marketing. We look forward to growing this business rapidly and are tremendously excited about the future together," Matt Ehrlichman, Porch Founder, Chairman and CEO.
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