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Announced

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CITIC Capital completed an investment in Reclassified.

Synopsis

CITIC Capital, a private equity firm, completed an investment in Reclassified, a fragrance brand. Financial terms were not disclosed. "Consumers in China today have high aspiration for better lifestyle. This aspiration has stimulated the rapid development of related sectors. The growth of the perfume and fragrance sector has been particularly strong, with iconic brands such as RECLASSIFIED emerging in China. RE has a deep understanding of the needs of Chinese consumers and takes pride in its strong heritage in world-class product development. RE also has a strong offline retail network and online presence, enabling the brand to reach a broad consumer base through different channels. We are excited to be working with the young and passionate team of RECLASSIFIED and look forward to witnessing the rising of an authentic Chinese trendsetter in the perfume and fragrance sector," Hanxi Zhao, CITIC Capital Senior Managing Director.

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