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New Deal


Announced

Completed

General Atlantic completed the $100m investment in Albert.

Synopsis

General Atlantic, a global growth equity firm, completed the $100m investment in Albert, a financial services company that provides financial advice and automated savings guidance to consumers. Additional investors include CapitalG, Portag3, and QED. The company will use the funding to grow the types of financial products it offers to users. The company hopes to help consumers automate their financial life by offering personalized advice through a team of experts it calls “geniuses”. Customers can ask experts questions on their finances ranging from whether they can afford a specific purchase or how best to pay down their debt.

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