Sixth Street Partners, a global investment firm, led a $150m Series E round in Bloomreach, an API company that helps eCommerce customers create, personalize, and scale commerce experiences. "We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalize on their market-leading platform. Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector," Michael McGinn, Sixth Street Partner.