The Craftory, a British venture capital firm, agreed to invest $50m in HIPPEAS, an organic snacks producer. "I am delighted to add HIPPEAS to the Craftory's great portfolio of cause driven brands. If ever a category has been left behind by the zeitgeist it's this one. The consumer agenda in snacking has fundamentally changed and HIPPEAS stands out as a clear leader," Elio Leoni Sceti, The Craftory Co-Founder.