Bertram Capital completed the investment in Lectric eBikes.

Bertram Capital, a private equity firm targeting investments in lower middle market companies, completed the investment in Lectric eBikes, a designer and direct-to-consumer retailer of electric bicycles and accessories. Financial terms were not disclosed. "Lectric has become one of the largest and fastest growing e-bike brands in the United States in just two short years. From the beginning, the Company has aimed to deliver high quality, fully featured bicycles at market leading prices. The team at Lectric accomplished this through a novel approach to design, marketing, distribution, and customer support, which has earned it thousands of highly satisfied, loyal customers," Ryan Craig, Bertram Capital Partner.