JD Sports Fashion, a chain of retail stores which sell brand-name sports and leisure wear, completed the acquisition of DTLR Villa, an athletic footwear and apparel streetwear retailer, from BRS, a private equity investment firm, and Goode Partners, a private equity firm, for $495m. "We are delighted that this transaction, which gives us an enhanced presence in the north and east of the United States, has now formally completed. We look forward to working with the experienced management team at DTLR and all our colleagues in the United States to further enhance our premium retail experience and become a leading customer destination for sneakers and lifestyle apparel," Peter Cowgill, JD Executive Chairman.