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New Deal


Announced

Completed

Pinnacle completed the merger with RealWorld Marketing.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Completed

Majority

Friendly

Domestic

Merger

Single Bidder

advertising agency

Private

Media Agencies

United States

Synopsis

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Pinnacle Advertising and Marketing Group, a full-service marketing agency, completed the merger with RealWorld Marketing, a provider of advertising services exclusively for Honda and Acura brands. Financial terms were not disclosed. "We are very excited about this merger in that it offers our clients significantly greater resources, depth of talent and expertise. We have a very strong focus on where the automotive retail business is moving and the demands it puts on agencies to innovate and evolve. We have a clear vision of how different strategies, tools, technology and messaging are impacting dealer success and will continue to leverage this data to enhance the outcomes in each market," Michael Magnusson, Pinnacle Advertising's Founder and CEO.

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