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New Deal


Announced

Completed

Digital Media Solutions completed the acquisition of Aimtell/PushPros.

Financials

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Transaction Value-
Consideration TypeContingent Deferred Consideration, Ordinary Shares, Cash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Domestic

Digital Services

Friendly

Single Bidder

mobile and web push notifications

Completed

United States

Acquisition

Private

notification technology

Majority

Synopsis

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Digital Media Solutions, a provider of technology-enabled digital performance advertising solutions, completed the acquisition of Aimtell/PushPros, a provider of mobile and web push notification technology and solutions. Financial terms were not disclosed. "The addition of the Aimtell/PushPros technology and AI infrastructure within the DMS proprietary advertising technology stack enhances the ability of both companies to connect consumers and advertisers with relevant ads delivered to the right people at the right times," DMS.

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