Announced
Financials
Sources
Tags
Private
Friendly
China
Majority
Domestic
Management Consulting
Acquisition
Single Bidder
go-to-market strategies
Pending
Synopsis
Baozun, a brand e-commerce service partner, agreed to acquire Full Jet, a strategic and brand-focused industry expert. Financial terms were not disclosed. "We are excited about the acquisition of Full Jet. Baozun and Full Jet share the ambition of helping international luxury and premium brand partners enter China’s fast-growing e-commerce sector. We are confident that our proven track record of capabilities with deep luxury insights and solid infrastructure, combined with Full Jet’s expertise in brand and business development, will provide a compelling value proposition for international labels looking for more strategic and empowered services like us," Vincent Qiu, Baozun Chairman and CEO.
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