Announced
Synopsis
Boohoo, a United Kingdom-based online fashion retailer, agreed to acquire Wallis, Burton and Dorothy Perkins, online fashion brands, for £25.2m. "We are delighted to announce the acquisition of the assets associated with the online businesses of the three established brands Burton, Dorothy Perkins and Wallis. Acquiring these well-known brands in British fashion out of administration ensures their heritage is sustained, while our investment aims to transform them into brands that are fit for the current market environment. We have a successful track record of integrating British heritage fashion brands onto our proven multi-brand platform, and we are looking forward to bringing these brands on board," John Lyttle, Boohoo CEO.
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