Impact Holdings completed the acquisition of Trackonomic.

Impact Holdings, an investment manager, completed the acquisition of Trackonomic, a UK-based digital marketing solutions company. Financial terms were not disclosed. “The consumer backlash against disruptive and let’s face it, annoying ads, has led to Google’s upcoming changes to tracking cookies and Apple’s privacy updates, which most would agree is a move in the right direction…unless you ask marketers. But content publishers have innovated new content formats that introduce a degree of authenticity that has been missing in traditional advertising. Brands now have opportunities to leverage that consumer trust through partnerships with these content publishers,” David. A. Yovanno, Impact CEO.