Private equity firm Warburg Pincus agreed to invest $75m in Personetics, a global provider of data-driven personalization and customer engagement solutions. "The financial services industry is reaching a tipping–point in mobile adoption and setting a new standard in Smart Personalized Engagement. Personetics has set out down this path and has launched its vision of Self-Driving Finance. We are looking to quickly expand our global footprint with new partners and clients, and support our existing customers with innovative business solutions. We are very excited to be partnering with Warburg Pincus on this journey," David Sosna, Personetics CEO.