Bayn, a Swedish publicly listed food-tech company, agreed to acquire The Humble, a copy operating in consumer goods business, from Verdane, a growth equity investment firm. Financial terms were not disclosed. “We are very pleased to have had Verdane as a partner on our growth journey these past three years, and would like to thank the team for their valuable insights, expertise and support which have allowed us to continue to catalyse a sustainability shift taking place across the global oral care industry. We are now perfectly positioned to pursue the next stage of our journey and enter a new phase of sustainable growth alongside Bayn," Noel Abdayem, Humble CEO and Founder.