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New Deal


Announced

Completed

TA Associates-backed Backstage completed the acquisition of StarNow and Mandy Network for $23m.

Financials

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Transaction Value£16m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

United Kingdom

talent agency

Private Equity

Cross Border

Friendly

New Zealand

Private

Acquisition

Media Agencies

Completed

Single Bidder

Synopsis

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TA Associates-backed Backstage, a freelancer marketplace connecting talent and content creators, completed the acquisition of StarNow, a New Zealand-based talent platform for actors, models, influencers and musicians, and Mandy Network, a UK-based talent platform for cast, crew, production services and creative professionals, for $23m. "The acquisitions of StarNow, with its commanding market position in Australasia, and The Mandy Network, among the largest creative communities of its kind, are in keeping with our efforts to continuously expand the depth and breadth of resources and best-in-class tools available to Backstage members. We welcome TA as an investor and look forward to a close collaboration in writing the next chapter of the Backstage story," Josh Ellstein, Backstage CEO.

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