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New Deal


Announced

Flashtalking to acquire Protected Media.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Cross Border

Friendly

Single Bidder

United States

Auto Technology

ad management

Online and Social Platforms

Majority

Acquisition

Pending

Private

advertising verification

Synopsis

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Flashtalking, an independent platform for ad management, agreed to acquire Protected Media, a provider of mobile advertising verification. Financial terms are not disclosed. “Flashtalking has always been committed to providing our clients with independent options free of media bias - and total objectivity in all channels and on all platforms we serve. That’s who we are at our core,” John Nardone, Flashtalking CEO.

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