Nestle agreed to acquire SimplyCook, a recipe kit company in the UK, bolstering its food and direct-to-consumer offerings in the UK and Ireland. Financial terms were not disclosed. “This is an ideal partnership for both parties as Nestlé continues to transform its portfolio and SimplyCook accelerates its growth. There is a growing demand for great tasting, nutritionally balanced food and this move underlines our focus on investing in businesses with attractive growth prospects and acting on current trends,” Stefano Agostini, Nestle CEO.