Langisjór, a holding company, agreed to acquire Almenna Leigufélagið, a rental company, from GAMMA, an Iceland-based financing advisory firm, for $86m. "Alma has been at the forefront of shaping a professional and reliable rental market in Iceland. Positive changes have taken place in the market in recent years and conditions have moved closer to what we know from the countries around us. Now that the company is in the hands of strong long-term investors with a clear vision for the future, we are given the opportunity to continue to build the company with the aim of being the first choice of those who choose the flexibility and convenience inherent in renting housing, but with the housing security that comes with owning housing," María Björk Einarsdóttir, Ölma CEO.