Yum! Brands to acquire Kvantum.

Yum! Brands, a fast food corporation, agreed to acquire Kvantum, a marketing performance and intelligence company. Financial terms are not disclosed. “Technology strategies that elevate the customer and employee experience and lead to smart, data-driven marketing decisions are critical to keeping our brands R.E.D. (relevant, easy to access and distinctive) and delivering growth for our franchisees and shareholders. We’re excited about the opportunity this acquisition presents, and the potential to scale Kvantum’s proven technologies across our system to strengthen our data and advanced analytics capabilities and elevate our world-class marketing competencies globally,” David Gibbs, Yum! Brands CEO.