Medallia, the global firm in customer and employee experience and engagement, agreed to acquire Decibel, a digital experience analytics provider, for c.$160m. The acquisition is expected to close in March 2021, subject to customary closing conditions. “The addition of Decibel uniquely positions Medallia as the only experience vendor that brings together the physical world, contact center and digital in a single signal platform. Our digital investments mark us out as the feedback system of record that makes all other systems customer aware,” Leslie Stretch, Medallia CEO.