Announced
Completed
Financials
Sources
Tags
Soft Drinks
Majority
soft drinks
Acquisition
Friendly
United States
Completed
Cross Border
Single Bidder
Private
Synopsis
Diageo, a British multinational alcoholic beverages company, completed the acquisition of Far West Spirits, owner of the Lone River Ranch Water brand, and a hard seltzer company. Financial terms were not disclosed. “We are excited to bring this vibrant young hard seltzer brand into our growing ready to drink portfolio. Lone River captures the magic of Americans’ love for agave flavoured beverages combined with their desire for light, convenient refreshment. This acquisition is very much in keeping with our strategy to acquire high growth brands in fast growing categories and we look forward to working with Katie and her team to drive Lone River’s continued momentum," Debra Crew, Diageo President.
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