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Announced

Completed

Totvs completed the acquisition of RD Station from TPG Capital, Riverwood Capital, Redpoint Ventures, Endeavor Catalyst, DGF Investimentos, Astella Investimentos for $318m.

Financials

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Transaction Value£229m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Tags

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Software

Public

advertising

marketing automation software

Domestic

Friendly

Acquisition

Majority

Brazil

Single Bidder

Completed

Private Equity

Synopsis

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Totvs, a Brazilian technology company, completed the acquisition of RD Station, a marketing automation software firm, from TPG Capital, Riverwood Capital, Redpoint Ventures, Endeavor Catalyst, DGF Investimentos, Astella Investimentos for $318m. “We found the company to be the ideal partner to accompany us in the next cycle, as it recognized the impact we generate on the ecosystem, the value of our product and business model and the strength of our corporate culture," Eric Santos, RD Station Co-Founder.

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