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New Deal


Announced

Completed

Maropost completed the acquisition of Neto for $60m.

Financials

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Transaction Value£43m
Consideration TypeCash, Contingent Deferred Consideration
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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e-commerce platform

Majority

Friendly

E-commerce

Private

Acquisition

Completed

Domestic

Single Bidder

Australia

Synopsis

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Maropost, a marketing automation platform, completed the acquisition of Neto, a global e-commerce platform, for $60m. "Neto has the tools businesses need to manage operations, grow customer relationships and sell everywhere. Maropost's expertise is in innovative solutions in audience engagement, customer acquisition and sales growth through marketing and email automation. Our combined functionality will provide enormous value for businesses of all sizes," Ryan Murtagh, Neto Founder.

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