Bessemer Venture Partners, an American venture capital firm, and Tiger Global, an American investment firm, led a $230m funding round in Yotpo, an eCommerce marketing platform, with participation from Claltech Investment, Coinbase Ventures, Hanaco, Vertex Ventures and Vintage Investment Partners. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is selling everything online now, from entrepreneurs setting up shop in their basement to some of the largest brands in the world. But this also means it's only going to get more difficult, expensive, and inefficient to market to customers," Tomer Tagrin, Yotpo CEO & Cofounder.