Announced
Financials
Tags
Majority
Single Bidder
United States
customer data platform
Acquisition
Digital Services
Private
Completed
Domestic
Friendly
Synopsis
Optimizely, a provider of digital experience platform solutions, completed the acquisition of Zaius, a customer data platform. Financial terms were not disclosed. With the addition of Zaius, Optimizely furthers its commitment to helping organizations unlock their digital potential – by seamlessly harmonizing, understanding and acting on all of their digital data in one platform.
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