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Announced

Completed

The Ardonagh Group-backed Atlanta Group completed the acquisition of Marmalade.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United Kingdom

telematics

Completed

Domestic

Single Bidder

broker

Insurance Brokers

Majority

Private

Acquisition

Friendly

Synopsis

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The Ardonagh Group-backed Atlanta Group, a digital multi-brand personal insurance broker, completed the acquisition of Marmalade, a telematics broker. Financial terms were not disclosed. “Here at Marmalade we’re delighted to become part of the Atlanta Group, and excited for the future. There’s a rising demand for telematics and flexible policies, and we plan to be there to meet it. With Atlanta’s systems, resources and expertise we can move further and faster – and offer more young drivers simple and affordable ways to get behind the wheel," Crispin Moger, Marmalade CEO.

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