Announced
Completed
Financials
Tags
United Kingdom
telematics
Completed
Domestic
Single Bidder
broker
Insurance Brokers
Majority
Private
Acquisition
Friendly
Synopsis
The Ardonagh Group-backed Atlanta Group, a digital multi-brand personal insurance broker, completed the acquisition of Marmalade, a telematics broker. Financial terms were not disclosed. “Here at Marmalade we’re delighted to become part of the Atlanta Group, and excited for the future. There’s a rising demand for telematics and flexible policies, and we plan to be there to meet it. With Atlanta’s systems, resources and expertise we can move further and faster – and offer more young drivers simple and affordable ways to get behind the wheel," Crispin Moger, Marmalade CEO.
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