Cardlytics completed the acquisition of Bridg from Morpheus Ventures and March Capital for $350m.

Cardlytics, a digital advertising platform, completed the acquisition of Bridg, a customer data platform, from Morpheus Ventures and March Capital for $350m. "The Cardlytics platform is a powerful and unique advertising platform that brands trust because we have a better approach to target and engage consumers, which is based on actual consumer purchases across all merchants in a privacy-first way. Bridg built a similar model, but instead focused on all of the products purchased at an individual retailer," Lynne Laube, Cardlytics CEO.