Announced
Completed
Financials
Tags
Single Bidder
Private
Private Equity
Acquisition
United States
customer data platform
Domestic
software development
Friendly
Majority
Software
Completed
Venture Capital
Synopsis
Cardlytics, a digital advertising platform, completed the acquisition of Bridg, a customer data platform, from Morpheus Ventures and March Capital for $350m. "The Cardlytics platform is a powerful and unique advertising platform that brands trust because we have a better approach to target and engage consumers, which is based on actual consumer purchases across all merchants in a privacy-first way. Bridg built a similar model, but instead focused on all of the products purchased at an individual retailer," Lynne Laube, Cardlytics CEO.
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