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Announced

Completed

General Atlantic completed an $80m investment in VEGAMOUR.

Financials

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Transaction Value£58m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

United States

Cosmetics

Domestic

Private Equity

Single Bidder

hair products

Acquisition

Minority

Completed

Private

Synopsis

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General Atlantic completed an $80m investment in VEGAMOUR, a direct-to-consumer, clean hair wellness brand. “VEGAMOUR has been a leader in creating a new category in hair wellness and occupies a differentiated position in the marketplace as an efficacious, vegan and clean solution. In partnership with Dan and the VEGAMOUR team, we are excited to accelerate the company’s growth and build upon its proven model,” Andrew Ferrer, General Atlantic Managing Director.

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