General Atlantic completed an $80m investment in VEGAMOUR, a direct-to-consumer, clean hair wellness brand. “VEGAMOUR has been a leader in creating a new category in hair wellness and occupies a differentiated position in the marketplace as an efficacious, vegan and clean solution. In partnership with Dan and the VEGAMOUR team, we are excited to accelerate the company’s growth and build upon its proven model,” Andrew Ferrer, General Atlantic Managing Director.