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Announced

Ascential to acquire Perpetua Labs for up to $250m.

Financials

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Transaction Value£181m
Consideration TypeContingent Deferred Consideration, Cash
Capital Owned-
Capital Bid For100%
EV/Sales66x
EV/EBITDA-1,249.99x
Share Price Premium-
One Off Charge-

Tags

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United States

Private

Acquisition

Majority

Pending

Friendly

E-commerce

e-commerce infrastructure

Single Bidder

Cross Border

Synopsis

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Ascential, the specialist information, analytics and e-commerce optimisation company, agreed to acquire Perpetua Labs, an e-commerce media optimisation business, for up to $250m. "Perpetua's expertise serving third party vendors, through data-driven solutions, opens the door for Ascential to this large and fast-growing market segment. Combined with the global reach of our existing Digital Commerce businesses, that provide a full service offering to larger, First party, brands, we have the exciting opportunity, with Perpetua, to expand our offerings across further platforms and geographies," Duncan Painter, Ascential CEO.

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