Arthur Ventures, a investor in early stage B2B software companies located outside Silicon Valley, led a $17m Series B round in PureSpectrum, a provider of complete end-to-end market research and insights platform. “This growth equity will allow us to do more faster, it is a tremendous opportunity to accelerate the growth of the business. One of the reasons why we decided to partner with Arthur Ventures is that they understand who we are and what we stand for. We have no intention of changing our focus on providing the highest quality experiences for our customers,” Michael McCrary, PureSpectrum CEO and Founder.