Insight Partners, a venture capital and private equity firm, led a $50m funding in Sift, a digital trust & safety service provider, with participation from Union Square Ventures and Stripes. “Sift has seen incredible traction in the market because of its massive global network and advanced machine learning technology. We jumped at the opportunity to double down on the company not only because of its impressive growth and leadership position, but also because of the business’s fundamentals and incredible network effects – the more customers Sift has, the more accurately it detects and prevents abuse,” Jeff Lieberman, Insight Partners Managing Director.